In a thoughtful new essay, wine writer and educator Meg Maker explores the cultural evolution of wine through the lenses of premodernism, modernism, and postmodernism, ultimately looking toward a new era: metamodernism.

Maker defines this shift as a move toward idealism, playful experimentation, and the shedding of "postmodernism's ironic detachment." In her exploration of how this new phase is surfacing in the industry, she highlights Tablas Creek and our General Manager Jason Haas as leading examples of this holistic, forward-thinking approach:

"Practitioners like Jason Haas of Tablas Creek, a pioneer in regenerative organic viticulture who blogs and speaks extensively to share strategies with industry peers. He knows wine is not a zero-sum game."

Maker suggests that this "metamodern" gesture is part of a broader movement toward wine commentary and practice that celebrates wine "playfully, intuitively, [and] holistically." She envisions a future for the industry that honors both science and expressive creativity—a path she describes as hopeful and a "good way forward."