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Aug 22nd, 2023

Jason Haas featured in American Fruit Grower Magazine

Cover of American Fruit Grower

In a new cover feature, Editor Dave Eddy profiles our proprietor Jason Haas, focusing on why we believe that working together with other producers makes good business sense. From his article:

They freely share information with their neighboring wine grape growers because Haas believes that though it may sound counterintuitive, their neighbors aren’t their competitors.

“We are an open book here, anything that we do that helps other people grow grapes in a less resource-intensive way, we’re happy to share,” he says. “The nice thing about wine is that it’s not a zero-sum industry. A neighbor who makes great ‘Syrah’ doesn’t make customers less likely to buy our ‘Syrah’, it makes them more likely.”
Harvest 2019 Crew Austin Chelsea Neil Craig And Amanda