Aug 22nd, 2023
Jason Haas featured in American Fruit Grower Magazine
In a new cover feature, Editor Dave Eddy profiles our proprietor Jason Haas, focusing on why we believe that working together with other producers makes good business sense. From his article:
They freely share information with their neighboring wine grape growers because Haas believes that though it may sound counterintuitive, their neighbors aren’t their competitors.
“We are an open book here, anything that we do that helps other people grow grapes in a less resource-intensive way, we’re happy to share,” he says. “The nice thing about wine is that it’s not a zero-sum industry. A neighbor who makes great ‘Syrah’ doesn’t make customers less likely to buy our ‘Syrah’, it makes them more likely.”
