
The Drinks Business Podcast: Leading with Purpose – Jason Haas on Scaling Tablas Creek Without Compromise
We were excited to be featured on The Drinks Business podcast, where proprietor Jason Haas sat down to discuss how Tablas Creek has scaled with intention without compromising values. The conversation covers everything from regenerative farming and DTC growth to the creative process behind some of our most successful launches. Jason shares insights on what it takes to build a winery rooted in integrity and sustainability, including:
- How Tablas Creek pioneered Rhône varieties in Paso Robles
- The marketing shift that led to a 20% jump in DTC sales
- Why white wines are driving growth
- How a single blog post sparked a boxed rosé launch that sold out in four hours
- Lessons in team culture, export success, and long-term brand building
You can listen to the podcast on Spotify here or watch the YouTube video here.