The Vintner Project: Five U.S. Wineries That Stand Out on Social Media
Travel restrictions and the shutdowns of many wine regions have increased the importance of winery social media. We were proud to be profiled by Meaghan Webster for the Vintner Project as a winery whose social media work stands out. From her section on Tablas Creek:
Tablas Creek’s use of social media, especially on Instagram, is impressive for many reasons. They are incredibly responsive to comments and messages from their fans, which sounds simple but can be a severely lacking form of digital hospitality in the wine industry. They also employ an approachable, even cheeky tone at times, that contributes to the successful storytelling of their brand.