Winemaking: the Next Generation on Alcohol Professor
Our Jason Haas is one of six second-generation proprietors featured in this thoughtful article. From the introduction:
"While the wine business has always been challenging, new generations of winemakers face new sets of challenges their parents and older winemaking relatives didn’t have to contend with--things like how to stay relevant using social media, effects of climate change, and connectivity with modern consumers who have higher expectations and don’t necessarily choose wine by regional or brand reputation alone. Are sweeping changes at the house always necessary, or can next generation winemakers take on the business with simple tweaks? Here are six winemakers who’ve continued a family legacy, and how they operate in a very different modern world."